Migros Up brings entrepreneurs and Migros experts together and provides an environment where they can run towards a common goal in the same team. It is an acceleration and innovation program that creates a common culture which entrepreneurs can produce innovation and trigger strategic collaborations.
We work with startups whose product is ready to sell
We prioratize the scalability of your product in Migros infrastructure
Startup has to be established and have a team

fresh view point co-innovation co-creation joint value proposition

An opportunity to develop and to scale up your startup with the cooperation of Migros, the pioneer of the modern retail industry

Opportunity to collaborate in several different fields from e-commerce to human resources applications, artificial intelligence-based technologies and agriculture

Opportunity for entrepreneurs to cooperate with Migros experts on testing and developing business models in real working environment

September 2020
Decision of creating a co-innovation platform

October - November 2020
Maxitech collaboration - global examples evaluation and business model validation

December 2020
Award to Hergele Electric Scooter and Avokadio at İTÜ Çekirdek Big Bang Final Stage

December 2020
Launch call has started

January 2021
After the Launch Call, the finalist entrepreneurs made a pitch to the Migros Senior Management.

February 2021
Migros Up Launch – Silicon Valley Investors and finalist entrepreneurs are together.

April 2021
Migros Up co-innovation and cooperation project teams participated in Agile trainings.

May 2021
Migros Up volunteer mentors joined to the Migros Up process.

20 June 2021
Migros Up 1st Call application process has been completed.

Aug 2021
The finalizing process of the 4-focused projects has begun.

15 September 2021
Migros Up launch call top 10 startups made their pitches to Migros senior management in demoday event.