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What is Migros Up?

Migros Up brings entrepreneurs and Migros experts together and provides an environment where they can run towards a common goal in the same team. It is an acceleration and innovation program that creates a common culture which entrepreneurs can produce innovation and trigger strategic collaborations.

Who can apply?
Completed MVP stage

We work with startups whose product is ready to sell

A scaleble business model

We prioratize the scalability of your product in Migros infrastructure

Established company and a team

Startup has to be established and have a team

fresh view point co-innovation co-creation joint value proposition


An opportunity to develop and to scale up your startup with the cooperation of Migros, the pioneer of the modern retail industry

Multiple Field of Activity

Opportunity to collaborate in several different fields from e-commerce to human resources applications, artificial intelligence-based technologies and agriculture

POC and Future

Opportunity for entrepreneurs to cooperate with Migros experts on testing and developing business models in real working environment

Our Story

September 2020

Decision of creating a co-innovation platform


October - November 2020

Maxitech collaboration - global examples evaluation and business model validation


December 2020

Award to Hergele Electric Scooter and Avokadio at İTÜ Çekirdek Big Bang Final Stage


December 2020

Launch call has started


January 2021

After the Launch Call, the finalist entrepreneurs made a pitch to the Migros Senior Management.


February 2021

Migros Up Launch – Silicon Valley Investors and finalist entrepreneurs are together.


April 2021

Migros Up co-innovation and cooperation project teams participated in Agile trainings.


May 2021

Migros Up volunteer mentors joined to the Migros Up process.


20 June 2021

Migros Up 1st Call application process has been completed.


Aug 2021

The finalizing process of the 4-focused projects has begun.


15 September 2021

Migros Up launch call top 10 startups made their pitches to Migros senior management in demoday event.